Coefficient Episode 3: Opportunities in Retail Media Marketing

In this episode, Nirupama speaks with Dmitry Pavlov, Head of Retail Media Analytics Practice, and Prabal Majumdar, Principal – Customer Success at TheMathCompany, about the retail media marketing landscape: who it is for, what’s in it for retailers, and why it’s important to brands.

Drawing from their extensive experience working in this space, they share advice for retailers who are just setting up a retail media network, and discuss how AI could transform this game.

You can read the full transcript of this episode here.

You can also find the video podcast on YouTube.